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Resurrecting MySpace PDF Print E-mail

August 10, 2009

 

Over the past year users have been migrating away from MySpace to competitors such as Facebook and now Twitter. Just when we all thought MySpace was down for the count, a small tweak offers major change.

As far as social media goes, there are limitations that you must face. You can’t reach out to anyone that isn’t your friend, fan or follower. What if you want to import your address book and email friends without having to ask them to join another social site? MySpace is introducing MySpace Mail; offering a simple solution to a hurdle we thought would never be overcome.

MySpace still commands 70 million users, only topped by Facebook with 72 million. Certainly nothing to be afraid of, put losing their footing at the top of the social networking food chain means MySpace has to step-up their game. They’ve been doing just that for several months now. For example, users are now able to use Google Gadgets such as search; which function as they would in Gmail. You can search your inbox, making it easy to find specific messages and friends.

This is not the first attempt MySpace has made to regain lost ground. Previously focusing on music didn’t pan out as anticipated. Though MySpace does offer an excellent resource for musicians of all sorts, it doesn’t drive users to interact or remain on the site longer than it takes to listen to a new song and then log off.

MySpace mail has only been released to a few users in beta, but it’s going global in the next few weeks. Users will get to have a unique email address with MySpace mail, just as they would with Gmail or Yahoo. A favorite Facebook feature is the stream that is available to all users. You can easily see all of your friend’s posts and comments as they are made. MySpace has mimicked this but will feature it as a sidebar in the new MySpace Mail. Not only can you play in your inbox, but now you can read what’s going on in your network without having to toggle between screens.

MySpace is positioning itself to make a major comeback by inviting lost crowds back to their original favorite networking site. Will it work? Only time will tell, but changes in management are already revealing promising changes that could resurrect the once powerful site and put it back on top.

 

Post by: Brian Winters 

 

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