Email has come a long way in the last decade. People check email around the clock and have access to messages via computer, phone and even television. Having a campaign in place that puts your message and goal in front of the constituent is no longer enough in today's fast paced world. Content needs to be dynamic, social sites should be easy to spot and the message must be direct.

We aren't strangers to email around here with a dedicated team working on strategy, design and execution. Every campaign begins with a few key components:

The Adcieo team worked with Komen Maryland last year to realize a 20% increase in online donations during the Komen Maryland 2009 Race for the Cure^®.

In 2010, we were honored to work with Komen Maryland with a special focus on email strategy due to their early Race date. This meant engaging existing constituents in a new way. A major effort was focused around social media, specifically Facebook and Twitter. During the 2010 Race Season Adcieo was able to help Komen Maryland more than double their fan base on both networks. This was achieved through content sharing, link placement and incentive challenges.

End of Year Fundraising Started Yesterday

Many organizations begin thinking about end of year marketing when the opportunity has been missed. However, it's not too late to begin a targeted email campaign to drive end of year fundraising. Adcieo can assist in the creation of strategy and execution, or fully guide your organization through the campaign process to maximize returns and meet your annual goals.

Our focused approach encompasses constituents interested in tax deductions, going green, saving time and an array of additional needs. Find out how Adcieo can energize your campaign before the new year. Contact us at info@adcieo.com or by calling 410-864-8893 to find out how we can help your organization.

An eCard Says So Much

One of the best gifts that a person can receive is an card from a friend or family member. With all of the to-do items on holiday lists why not help your constituents out by providing eCards? This is a fast an easy way to connect with your current supporters and reach an entirely new audience. You also help save individuals money and time by cutting out the drive to the post office and time spent waiting in line.

Here are a few examples of eCards built by Adcieo for Komen Maryland:

Contact us at info@adcieo.com or by calling 410-864-8893 to discover how eCards can boost your end of year fundraising effort.